HookLab AI
One topic in, a week of videos out: five different ideas, ten opening lines that hold attention, and a script you can record the same day.
Plan the week
Five videos you could post the same week
Ten ways to open the same video do not help when you have no idea what to film. Switch to Video ideas and HookLab writes five videos that do not overlap, each with its own angle.
- The angle of the video, the line that opens it and how to shoot it
- Different on purpose: a mistake you made, a belief that is wrong, a concrete how-to, a test, the question people always ask
- One tap from an idea to a refined hook or a full script
Write the opening
The first sentence, written for the platform
Pick TikTok, Reels, Shorts, X or LinkedIn and the tone changes with it. Choose one of ten proven styles or let the app mix them, and the hooks appear one by one, the first in about a second.
- Curiosity, contrarian, call-out, transformation, urgency, secret, list, story, statistic and question
- Short, medium or long, depending on how fast your video starts
Pick and polish
See which hook to film first, then make it better
Every hook and idea you generate comes with a score out of 100 and the reason in one line, and the strongest hook of each batch gets a trophy. Almost right? Make it shorter, punchier or more emotional, add a number, simplify it or change its style, and pick the best of three new variants.
The score rates the writing, not the future. No app can tell you how many views a video will get, and HookLab does not pretend to.
Record it
A script timed for 30 or 60 seconds
Turn the hook you picked into a full script, section by section, with the time each part takes: hook, setup, key points, payoff and call to action. Save it and record when you are ready.
Never start from zero
New hooks every week, and 200 more in your language
The library holds more than 200 hooks sorted by niche, from fitness and money to parenting, study tips and gaming, in a new order every day. Each Monday, new hooks arrive, written from what people are talking about that week.
- hotAI replacing your job vs learning to use it
- hotQuiet quitting your side hustle
- hotDating app fatigue
- hotSkipping the gym for walking workouts
- hotAsking for a raise
- hotBrain fog that coffee can't fix
- risingBoundaries with toxic coworkers
- risingExperiences vs things
- risingMeal prepping on a budget
- risingThrifting vs fast fashion
- steadyA morning routine that sticks
- hotAI replacing your job vs learning to use it
- hotQuiet quitting your side hustle
- hotDating app fatigue
- hotSkipping the gym for walking workouts
- hotAsking for a raise
- hotBrain fog that coffee can't fix
- risingBoundaries with toxic coworkers
- risingExperiences vs things
- risingMeal prepping on a budget
- risingThrifting vs fast fashion
- steadyA morning routine that sticks
Built into your iPhone
Hooks where you already are
Ask Siri
"Generate hooks with HookLab": Siri asks for a topic and reads back ten hooks, without opening the app.
Widget
A hook of the day on your Home Screen and Lock Screen, taken from your favorites.
Share
Copy one hook or all ten, or send them to any app with the share sheet.
iCloud
Favorites, sessions and scripts stay on your iPhone, synced with your own iCloud if you want.
Languages
Hooks the way people talk, in your language
The app, the hooks, the ideas and the scripts are written for each language, with its own expressions, currencies and units.
- English
- Français
- Español
- Deutsch
- Português (Brasil)
Free, Pro and Pro+
Pay once. No subscription, ever.
Free
No account needed
- 3 generations a day: hooks, video ideas or refinements
- 5 of the 10 hook styles
- The full library and the weekly new hooks
- Widget and Siri
Pro Pack and Pro+ Pack
One-time purchases. Price shown in the App Store for your country.
- Pro: no daily limit of 3, all 10 styles, full 30 and 60 second scripts, a stronger AI model
- Pro+: everything in Pro, plus daily trending topics and bulk export to CSV and Notion
FAQ
Questions about HookLab AI
Does the strength score predict how many views I will get?
No. It rates the writing of the hook: how specific it is, the tension it creates, how naturally it is spoken. Views depend on far more than the first sentence, and no app can predict them.
Is there a subscription?
No. HookLab is free to use every day, and the Pro Pack and Pro+ Pack are one-time purchases. There are no ads and no tracking.
Which AI writes the hooks?
Claude, the AI model made by Anthropic. HookLab only sends what you type (your topic, the hook to refine) and your chosen style, platform and language. There is no account, and no personal data is sent.
Which platforms are the hooks written for?
TikTok, Instagram Reels, YouTube Shorts, X and LinkedIn: the tone and the structure change with the platform you pick. HookLab is an independent app and is not affiliated with any of them.
I changed iPhone. How do I get Pro back?
Open Settings in the app and tap Restore Purchases, signed in with the Apple Account you used to buy.
Can I get a refund?
Purchases go through Apple: you can request a refund at reportaproblem.apple.com with the Apple Account you used to buy.
Know what to film next
Free on the App Store for iPhone.
Privacy Policy · Terms of Use · Support · HookLab website
TikTok, Instagram, YouTube, X and LinkedIn are trademarks of their respective owners. Claude is a trademark of Anthropic, PBC. HookLab AI is independent and is not made by, endorsed by or affiliated with any of them.